The European premiere of the film adaptation of Wicked transformed London’s South Bank into the Emerald City, with cast members Ariana Grande, Cynthia Erivo, and Jeff Goldblum attending despite the rain. The film tells the origin story of the Wicked Witch from The Wizard of Oz, focusing on the relationship between the witches at Shiz University. Erivo expressed joy at returning to her roots, while Grande noted the resurgence of witch stories and the importance of community. The event featured colorful costumes reflective of their characters, drawing parallels to previous notable film premieres.