Greek Tourism Minister Olga Kefalogianni announced new strategies to improve Greece’s image as a tourist destination. These initiatives, supported by the Recovery and Resilience Fund, involve the launch of digital platforms promoting various tourism forms including agrotourism and underwater tourism. The digital transformation of the Greek Tourism Organization was highlighted, along with efforts to attract digital nomads and enhance accessibility to tourist facilities. A notable response to funding requests indicates significant investment interest in upgrading tourism infrastructure, including ski centers and marinas.