Jaguar has urged public patience regarding its controversial rebranding efforts as it transitions to an electric-only lineup. The carmaker, celebrating its 102nd anniversary, recently unveiled a new logo and a social media teaser that has sparked mixed reactions. While some criticize the absence of cars in the campaign, others applaud the bold move. Marketing experts suggest this strategic shift aims to generate buzz, despite the risk of backlash. As Jaguar prepares for its relaunch in December, the company emphasizes the need for time to understand their new vision.