Thalia Acquires Online Retailer buecher.de Amid Competitive Landscape
Germany’s largest bookseller, Thalia, has acquired the online retailer buecher.de, receiving clearance from the Bundeskartellamt, which noted no competitive issues due to ample market alternatives. The deal ensures the continued employment of all 34 staff members at buecher.de and promises to bolster Thalia’s group by maintaining the brand’s loyalty among customers. With revenues of approximately 60 million euros in 2023, buecher.de will enhance Thalia’s already significant online presence, contributing to a total revenue increase of 8% for the company in a year characterized by competitive pressures, notably from Amazon.