The UK government is set to implement a ban on junk food advertising, including certain sugary breakfast cereals, crumpets, and porridge, in a bid to combat childhood obesity. Effective from October 2025, the legislation restricts ads for ‘less healthy’ foods before 21:00 on TV and online. While cook Thomasina Miers supports the initiative as a bold step, some critics argue that it unfairly classifies traditional foods like crumpets as junk food, potentially harming small businesses.