The 11th Athens International Tourism and Culture Expo 2024 (AIT Expo) will be held at the Zappeion Megaron from December 12 to 14. This premier event aims to boost inbound tourism by showcasing Greece’s modern tourism potential and enhancing the competitiveness of Greek tourism businesses. With over 5,500 B2B meetings anticipated and participation from both local and international stakeholders, the expo continues to foster collaboration among hundreds of exhibitors and 130 hosted buyers from more than 40 markets.