Haliey Welch, famous for the viral ‘Hawk Tuah’ meme, is under fire following the drastic drop of her newly launched cryptocurrency, which plummeted from a $490 million market cap to around $60 million in mere hours. Following accusations of a ‘pump and dump’ scheme, Welch denied selling any tokens and claimed her team took measures to prevent automated trading abuses. Critics, including YouTuber Coffeezilla, allege that Welch’s actions deceived investors, primarily targeting fans new to crypto. The incident reflects ongoing concerns over the risks associated with meme coins.