Automated journalism is gaining traction in Switzerland, with many journalists using artificial intelligence (AI) to streamline tasks like summarizing long documents and generating content. At Ringier, Thomas Benkö leads the integration of AI in sports journalism, allowing for automatic match summaries. While AI improves efficiency, legal uncertainties remain about its application in journalism. Experts like Claudia Keller highlight the evolving regulatory landscape, with media outlets emphasizing the need for human oversight in AI-generated content. AI is seen as a tool to aid rather than replace journalists, changing the profession’s landscape.