Billie Eilish, Snoop Dogg, and Eminem are among artists leveraging gaming platforms for virtual concerts, reaching immense audiences and generating substantial revenue. Recently, Snoop Dogg, Eminem, and Ice Spice set a record with over 14 million simultaneous viewers on Fortnite. Experts suggest that these events allow artists to connect with fans in innovative ways while providing lucrative opportunities for gaming platforms through in-game purchases and sponsorships. Virtual concerts are seen as a lasting trend, merging entertainment with technology and enhancing artist visibility without geographical constraints.

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