The decision to award Saudi Arabia the 2034 FIFA World Cup is a strategic move reflecting the kingdom’s heavy investment in sports. Despite concerns over human rights, FIFA has managed to secure deals with major sponsors, including Saudi oil giant Aramco. Critics argue that FIFA is bowing to financial pressure, while legal assessments of human rights in Saudi Arabia are deemed overly optimistic. The tournament will require significant infrastructure development, with plans for new stadiums. Additionally, Saudi Arabia aims to enhance its football culture, attracting star players and establishing a women’s league.