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France’s Influencer Economy Surges, Expected to Reach €30 Billion by 2031

A new study by Coherent Market Insights reveals that France has about 300,000 content creators, who will generate €6.5 billion in revenue by 2024. This places France among the top three European countries for influencer revenue, behind Germany and the UK. Projections estimate the sector could grow to €30 billion by 2031, supported by 1.5 million jobs created in this ecosystem. Sponsorships, advertising, and subscriptions are the primary revenue sources, with platforms like TikTok, Instagram, and YouTube leading the market.

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