bbc.com

Backlash Against Matilda Djerf’s Brand Over Bullying Allegations

Matilda Djerf’s fashion brand, Djerf Avenue, is facing significant criticism following allegations of a toxic work environment, including bullying and body-shaming claims from former employees. Djerf expressed regret for any mistreatment, while customers are reconsidering their support for the brand. The situation has raised questions about the authenticity of Djerf Avenue’s image as a body-positive and inclusive brand.

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