The Ionian Islands region made a significant impact at the World Travel Market 2024 in London, marking its first independent participation with a dedicated booth. Regional Governor Giannis Trepeklis emphasized the importance of showcasing the area’s safety and quality to attract tourists. He criticized the Greek tourism policy that sidelines local authorities and highlighted the need to improve public infrastructure. As a premium partner, Greece’s presence with over 180 countries participating underscores its status as a top global destination. The region aims to strengthen ties with traditional markets while exploring emerging ones like the US and China.