Thessaloniki is bustling with holiday shoppers as consumers flock to stores for Christmas purchases, including food, clothing, and gifts. The president of the local commerce association reports a rise in store traffic, although consumer purchasing power remains limited. Festive music and dance performances add to the city’s celebratory ambiance, particularly near Aristotelous Square and Agia Sophia pedestrian street. Public transport, including the metro, is free until today, and there is a notable increase in tourist activity.