During the Christmas period in 2023, visits to the NHS website for guidance on drinking while breastfeeding surged by 146%, with significant interest in health topics related to coughs, colds, and chest infections. The NHS emphasized that while occasional alcohol consumption is generally safe for breastfeeding mothers if timed correctly, excessive drinking poses risks. Other popular health inquiries included the winter vomiting norovirus and cautions regarding burns and scalds.

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