Recent findings suggest that speedcubing, the competitive solving of Rubik’s Cubes, not only offers cognitive challenges but also enhances happiness through social connections and personal achievements. Events like the Rubik’s UK Championship attract enthusiasts of all ages, highlighting the activity’s growing popularity. Scientists emphasize its psychological benefits, linking it to feelings of competence and flow, while also recognizing the potential for enhanced mental well-being, especially in social settings. As sales of Rubik’s Cube products rise, experts advocate for speedcubing as a fulfilling pastime in today’s fast-paced world.