A growing trend in social media and digital marketing is the emergence of virtual influencers—AI-generated avatars designed to promote products. Unlike human influencers, these digital creations, such as Spain’s Aitana López and Greece’s Aiko Pappas, present an idealized image yet lack the followings and earnings of real influencers. Experts discuss the ethical dilemmas and societal impact of these digital personas, noting that while public trust in influencers remains high, virtual models are still in their infancy.