The Piraeus Chamber of Commerce reports a satisfactory performance in Greece’s holiday market, with retail sales expected to rise by 6% year-on-year, surpassing €4 billion in December. Factors influencing consumer behavior include an increase in Christmas bonuses and a drop in unemployment. Despite inflation concerns affecting 80% of consumers, spending has shown varied regional responses, with younger demographics displaying more purchasing activity. The average Christmas spend is projected to rise to €190 per capita in 2024.