As 2024 comes to a close, Thessaloniki is witnessing a significant boom in tourism, particularly from road visitors. Hotel occupancy rates for New Year’s Eve have reached 95%, with a surge of arrivals from the Balkans and other countries. Notably, road arrivals from Bulgaria increased by 83,000 to 5.1 million, while Turkey experienced the largest percentage jump. Tourism professionals anticipate continued influx from Balkan citizens leading up to the New Year.