Claudia Winkleman expresses excitement and anxiety about the third season of The Traitors, which features 25 contestants and new format twists. This season sees changes in core gameplay and participant dynamics, including contestants being banished without revealing their roles, adding to the suspense. The show remains a significant hit for the BBC, known for engaging viewers while striving to keep the format fresh. Critics have positively received the new launch, though they highlight the need for ongoing innovation to maintain viewer interest.