Japan is urging Australian tourists to visit less obvious attractions as the country sees a surge in visitors from Australia, with over 800,000 arriving in the past year. Authorities are promoting locations like Tohoku and Kanazawa, highlighting their temples and cherry blossoms, in response to the overcrowding in major cities like Tokyo, Osaka, and Kyoto. This initiative emphasizes responsible travel to ensure a positive impact on local communities. The favorable exchange rate is also a factor in the growing popularity of Japan among Australian travelers.