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Struggling to Regulate Alcohol Marketing: The Ampel Coalition’s Unfulfilled Promises

The Ampel Coalition in Germany aimed to tighten regulations on alcohol marketing, but has failed to implement any significant changes. Investigations reveal that the Health Ministry ignored a study advocating a complete advertising ban on alcohol, reflecting the ongoing alcohol problem in Germany, which the WHO describes as a ‘high-consumption country.’ Experts attribute numerous health issues and significant costs to alcohol consumption, yet the government has not acted on the study’s recommendations, raising concerns about public health and political accountability.

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