As rugby seeks to expand its presence in the United States, agents representing top players argue that the sport must embrace its stars to achieve commercial success. Michael Yormark of Roc Nation Sports highlights the importance of star power, citing examples from the NBA, NFL, and Major League Soccer. He underscores the need for rugby to evolve beyond traditional practices to gain traction in the U.S. market, where celebrity influence plays a crucial role in elevating a sport’s profile.