As Donald Trump prepares for a possible return to the U.S. presidency, his previous imposition of a 25% tariff on French wine raises alarms among producers. Last year, Americans spent 4 billion euros on alcohol, increasing anxiety among vintners already facing declining consumption in France and Europe. The potential reintroduction of tariffs could drastically impact prices and sales, particularly for Cognac, which heavily relies on U.S. and Chinese markets. With China also enforcing its own tariffs, industry leaders warn that the situation could lead to significant challenges for exports and profitability.