Jordan Bardella’s new book, set to be published on November 9, is generating significant unrest among publishers and booksellers in France. With the book being produced by Fayard, part of Vincent Bolloré’s media empire, many feel conflicted about its implications for editorial freedom. Some publishers express their discomfort, suggesting they wouldn’t want to publish Bardella’s controversial work. Meanwhile, booksellers warn of potential disruptions, choosing to display the book discreetly rather than prominently. Bardella’s promotional strategy includes limited public appearances, aiming to foster dialogue rather than divisive public scrutiny.

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