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Mattel Apologizes for ‘Wicked’ Doll Box Blunder Linking to Porn Site

Toy manufacturer Mattel has issued an apology after a packaging error linked a ‘Wicked’ doll to a pornographic website. The mistake surfaced over the weekend, prompting consumers to share images of the doll’s box featuring the inappropriate URL. Intended to direct buyers to wickedmovie.com, the link led to a NSFW site instead. Mattel quickly responded by advising customers to discard or cover the incorrect packaging. As of now, the dolls have been removed from major retailer websites, while some collectors are listing the flawed items online for hundreds of dollars.

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