With just three months until the Bundestag elections, SPD’s campaign manager Raphael Brinkert is under pressure to create a campaign in record time. As rival parties also scramble, there’s concern that campaign content may suffer, focusing more on personalities than policies. Brinkert, known for his successful strategies, faces uncertainty over the SPD’s chancellor candidate amid internal party tensions. Despite the challenges, Brinkert draws hope from past victories, emphasizing the importance of traditional and digital campaign methods.