Advisory Council Suggests Financial Incentives for Supermarkets Offering Healthy Food
The Dutch Advisory Council for Public Health and Society (RVS) recommends that supermarkets providing ample healthy food be rewarded with financial incentives. This advice comes amid rising obesity rates, with projections indicating that by 2050, 64% of adults will be overweight. The council highlights the role of supermarkets in promoting healthier eating habits and suggests a bonus-malus system to encourage compliance. It also calls for a unified measurement system to assess the healthiness of food offerings across supermarkets and a committee to further develop these proposals.