A slogan by an air conditioning installation company, ‘Vandaag weer een tevreden klant koud gemaakt’ (Today, another satisfied customer made cold), has been voted the worst slogan of the year in a competition held in the Netherlands. The company from Warmond received 25% of the approximately 5,000 votes cast. Other notable mentions include a dentist’s slogan and a tourism site tagline. The competition, now in its thirteenth year, seeks to highlight poorly received advertising phrases, often showcasing clever wordplay.