Auchan, the retail giant owned by the Mulliez family, has announced plans to eliminate 2,389 jobs as part of a significant social plan following years of economic difficulties. In the first half of 2024, the company reported a record loss of nearly one billion euros, exacerbated by declining market share and sluggish sales. The restructuring includes the closure of several stores and the halting of home delivery services. Experts highlight that Auchan’s reliance on large hypermarkets is becoming increasingly unsustainable, prompting the need for a shift towards smaller retail formats.