As Black Friday approaches on November 29, the Union des fabricants (Unifab) raises awareness about the dangers of counterfeit goods with a social media campaign. In 2023, France has seized over 20 million counterfeit products, particularly targeting young consumers who are tempted by lower prices on platforms like Shein and Temu. Delphine Sarfati-Sobreira, Unifab’s director, warns that these imitation products not only deceive consumers but also pose safety risks, resulting in nearly seven billion euros in losses for brands annually.

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