As Black Friday and Cyber Monday approach, technology and electronics continue to dominate consumer wish lists in Greece. Major retailers are ramping up promotional campaigns with diverse product offerings and flexible payment options. Despite a decline in overall value and unit sales in the Tech&Durables sector in 2024, consumer interest remains high, particularly in areas like telecommunications and small household appliances. Analysts note a shift towards premium products during sales events, reflecting changing consumer behavior amid rising prices.

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