Swiss weather enthusiasts are sharing stunning weather photos and videos daily on Instagram, highlighting everything from mystical fog to summer thunderstorms. SRFMeteo invites the public to contribute their best shots, using hashtags like #SRFMeteoBild and #SRFMeteoVideo. In addition to showcasing audience submissions, they are increasingly creating ‘Reels’ to illustrate weather phenomena, including the recent cold snap with snowfall at high altitudes. This initiative aims to celebrate and share the beauty of Switzerland’s varied weather with a broader audience.