The free newspaper ’20 Minuten’ has successfully navigated competition over 25 years, adapting to changes in reader demographics and media consumption. Launched on December 13, 1999, it aimed to attract a younger audience with innovative distribution methods. Current figures show that 75% of 14- to 34-year-olds read newspapers again, significantly benefiting ’20 Minuten’. The publication has successfully transitioned to digital platforms, achieving 2.2 million daily readers in Switzerland. Despite facing challenges from social media, the anniversary celebration featured prominent appearances, including Federal Councilor Albert Rösti.