As the excitement from the Paris 2024 Olympics fades, many athletes who won gold medals in lesser-known sports are struggling to secure sponsorships for the upcoming Los Angeles 2028 Games. Despite their achievements, some, like Olympian Manon Apithy-Brunet and Paralympian Jules Ribstein, report a significant drop in interest from sponsors. Economic difficulties for businesses are leading to increased selectivity in sponsorship spending, making it crucial for athletes to adapt and seek new partnerships to sustain their professional careers.

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