Decathlon, the French sporting goods retailer, plans to open over 60 new stores in Germany by 2027, investing up to 100 million euros. The company aims to capitalize on the booming sports market, where membership in sports clubs has surpassed 28 million. Decathlon, known for its low prices, will venture into central shopping areas while traditionally favoring industrial zones. As it seeks to compete with the dominant Intersport, Decathlon also adopts a more diverse store concept and is eyeing opportunities presented by competitors like Cisalfa Sport.