In January 2024, alcohol, sweets, and meat purchases in Germany have significantly dropped compared to December 2023, a pattern observed in previous years. The Federal Statistical Office reported a 49.7% decrease in alcohol sales and a 59.6% reduction in sweets. Contributing factors include New Year’s resolutions like ‘Dry January’ and ‘Veganuary,’ fewer celebration occasions, existing household inventories, and possibly higher prices. December, known for higher sales due to holiday festivities, contrasts sharply with January’s traditionally low sales figures.