DJ AG’s street sets in London have become a sensation, attracting major talent and millions of views on social media. The initiative aims to provide exposure to emerging artists in an industry facing challenges, especially with many venues closing. Figures like rapper Louis Massey and DJ Target emphasize the importance of these organic performances, reflecting a desire to revive the authenticity of the UK rap scene. As artists engage directly with audiences again, there is optimism for fresh talent to emerge and reshape the music landscape.