In a series of initiatives to boost local tourism, the Eastern Macedonia-Thrace Region recently hosted three B2B events in Serbia, the Netherlands, and Belgium, focusing on promoting regional wines. The actions aim to enhance the local tourism product and encourage continued development of similar efforts. Additionally, the region participated in the Food and Drinks 2024 exhibition, highlighting significant food and beverage businesses from the area. The regional authorities are committed to maintaining a steady pace of promotional activities to maximize tourism growth.