At the 2024 Social Media Awards held on December 18 at the Odeon of Athens, ERT received the gold award in the category of ‘Most Innovative Use of YouTube Trends & Insights.’ The channel’s strategy focused on analyzing digital data and viewing metrics, leading to impressive results including 232.2 million views and a 32% increase in subscribers. Engagement grew significantly, reflecting a strong digital community that enhances the relationship with younger audiences.