ERTFLIX experienced a remarkable increase in viewership in October, totaling 17.26 million views, according to NPAW Video Analytics data processed by ERT’s Research and Analysis department. This growth reflects a strong audience shift towards digital platforms, simultaneously boosting linear television ratings. Hits included the series ‘Eri’s Country’, which led the on-demand views, alongside ‘The Beach’ and ‘Electra’, which saw a 25% rise in viewership through ERTFLIX. In live streaming, the basketball match between Olympiakos and Panathinaikos topped the views, showcasing the platform’s diverse appeal.