Jess Maher, a prominent female rugby player, reflects on her journey transitioning from sevens to 15-a-side rugby and emphasizes the importance of social media in promoting the sport. With a master’s degree in business, Maher highlights the financial struggles female athletes face and the need for rugby to adapt to modern promotional methods to attract new players, engaging with audiences on platforms like TikTok. As she prepares for her debut with Bristol, Maher expresses her commitment to both the game and her online presence.