Switzerland’s Christmas markets, including those in Freiburg, Bern, and Zürich, are drawing large crowds and benefiting local businesses. Freiburg’s new market, ‘Nova,’ features an ice rink and numerous festive decorations, aimed at establishing a winter tradition. In Bern, the popular Sternenmarkt attracts visitors from afar, fueling local commerce. Officials emphasize the positive economic impact of these markets, which compel tourists to shop and dine locally. Other cities, like Olten, are also increasing their market activities, while Basel remains renowned as Switzerland’s premier Christmas destination.