The Gaelic Athletic Association (GAA) is contemplating purchasing RTÉ’s 50% share in GAAGO, a streaming service where it currently shares ownership. After a significant revenue increase in 2022, the GAA aims to establish its own broadcasting platform. Despite past criticisms regarding subscription access to matches previously aired on Sky Sports, recent developments suggest that the GAA may rebrand GAAGO to GAATV, reflecting its aspirations to enhance financial viability and expand the viewership of its games.