General Motors has decided to cease funding for its Cruise self-driving taxi project, reallocating resources towards personal vehicle autonomy. The shift comes as the company cites substantial resource demands for scaling the business and follows job cuts at Cruise amid safety investigations. GM’s CEO Mary Barra had previously projected significant revenue growth from Cruise by 2030, yet the competitive landscape in the robotaxi market continues to intensify with major players like Tesla, Waymo, and Amazon also vying for dominance.