Despite the disdain from wine connoisseurs, Glühwein remains a highly sought-after beverage at Christmas markets in Switzerland, with prices reaching up to 8.50 Swiss francs for a cup in Zürich. The drink has a rich history, dating back to ancient Rome, but critics argue that quality is often compromised by the addition of spices and sugars. Meanwhile, some vendors, like Rosy Schäfli in Stein am Rhein, emphasize the quality of their offerings, providing a contrast to more expensive options. This seasonal favorite continues to thrive in festive markets as a cultural staple.