The Greek Farmer of the Year Awards celebrated the innovative efforts of farmers and cooperatives who embrace new technologies to improve production. In a ceremony in Thessaloniki, notable farmers, including third-generation agronomist Savvas Kilatzidis, were recognized for their dedication to their land and commitment to expanding into international markets. Kilatzidis underscored the importance of perseverance in the agricultural sector despite recent challenges, emphasizing that success and dignity come with the title of ‘Farmer of the Year.’