Olive oil producers in Crete are battling severe drought conditions, risking substantial crop losses. This year’s production is projected to decrease by over 23,000 tons, representing a 35% decline in potential output. Producers report alarming challenges, including reduced fruit size and dehydration due to unusual heatwaves. The anticipated increase in olive oil supply across Europe may pressure prices, while domestic consumption has dropped by 40% as consumers shift to cheaper alternatives. The upcoming harvest season is critical for the industry, which hopes for improved revenue despite ongoing difficulties.