francetvinfo.fr

Guinness Supply Dwindles in British Pubs Due to Influencer Promotion

The iconic Irish stout, Guinness, is experiencing a shortage in British pubs, partially attributed to the recent promotion by social media influencers, including Kim Kardashian. Following her Instagram posts featuring the beverage, the demand has surged, leading to significant stock depletion. Regular patrons express their disappointment as establishments struggle to keep the beer available, with reports of sales increasing by 20% over the past year, a trend that the brand did not foresee.

Source

LEAVE A RESPONSE