Thessaloniki is experiencing high hotel occupancy rates during the Christmas holidays, with an impressive 97% expected for New Year’s. Alexandros Thanos, a SETE advisor, emphasizes the city’s potential to attract more visitors through its hospitality and local gastronomy. Enhanced transportation connections and early festive lighting have further attracted tourists. The ‘Macedonia’ airport has also seen increased traffic and has introduced a Christmas village for holiday celebrations, offering free activities for travelers until January 5.